Bachelors of Business Administration in Marketing

Overview Of The Program
The marketing specialization is designed for students to be skilled across the extensive choice of marketing aspects.The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business.
Passed Higher Secondary School (10+2) or an equivalent examination with minimum 45% marks and DYPCET Score.
Duration Of Course
The 3- Year full time program consists of six Semesters, each semester being of six month duration. The first semester mainly comprises of subjects related to general management, which would provide insights into managerial concepts. Here the focus is to give the students a firm grounding on the managerial skills and also in honing their interpersonal skills through a series of practical based sessions.
Academic Year
2021 – 2022
List Of Documents
At the time admission Students need to Submit following Original Certificates.• 10th class Mark sheet & Passing Certificate• 12th class Mark sheet & Passing Certificate (original)• Address Proof ( Ration Card or Passport)• School Leaving Certificate / Birth CertificateStudent has to submit 2 sets of attested photocopies of all above mentioned documents along with the Admission application form. In case of reserve categories 5% relaxation in HSC percentages will be given.
Subjects covered

SEMESTER I: CORE SUBJECTS (COMPULSORY): 1)Principles of Management, 2) Business Accounting, 3) Business Statistics, 4) Business Law

ELECTIVES: GENERIC SUBJECTS (Opt 1 out of 3): 1) Personality Development, 2) Health & Education Fitness, 3) Time & Stress Management

ELECTIVES: SUBJECT RELATED (Opt 1 out of 3): 1) Introduction to Computers, 2) French-I, 3) Practices in Modern Management.

SEMESTER II: CORE SUBJECTS(COMPULSORY) : 1)Business Environment, 2) Marketing Management, 3) Production & Materials Management, 4) Basics of Cost Accounting.

ELECTIVES: GENERIC SUBJECTS (Opt 1 out of 3): 1) Disaster Management, 2) Industrial Psychology, 3) Event Management.

ELECTIVES: SUBJECT RELATED (Opt 1 out of 3): 1) Information Technology for Business, 2) French-II(Only if student opts for French I), 3) Business Communication-I.

SEMESTER III: CORE SUBJECTS(COMPULSORY): 1) Management Accounting, 2) Managerial Economics, 3) Business Mathematics, 4) Research Methodology.

ELECTIVES:GENERIC SUBJECTS (Opt 1 out of 3): 1) Public Administration, 2) Product & Service Design, 3) Family Business Management.

ELECTIVES: SUBJECT RELATED (Opt 1 out of 3): 1) Safety & Environment Management, 2) Strategic Management, 3) Business Communication-II(Only if student opts for Business Communication-I).

SEMESTER IV: CORE SUBJECTS (COMPULSORY): 1) Productivity & Quality Management, 2) Industrial Law, 3) Human Resource Management, 4) Summer Project.

ELECTIVES: GENERIC SUBJECTS (Opt 1 out of 3): 1) Public Relation Management, 2) Basics of Tourism Management, 3) Basics of Fashion & Interior Designing.

ELECTIVES: SUBJECT RELATED (Opt 1 out of 3): 1) Entrepreneurship development, 2) Business Ethics, 3) Industrial Buyer’s Behavior.


CORE SUBJECTS (COMPULSORY): 1) Operation Research, 2) Customer Relationship Management, 3) Business Information System.

ELECTIVES:GENERIC (Opt 1 out of 3): 1) Derivative Markets, 2) Tourism Marketing & Promotion, 3) E-Commerce.

ELECTIVES (SUBJECT RELATED) (Opt 2 out of 4): 1) Service Management, 2) Sales & Distribution Management, 3) Consumer & Industrial Buying Behavior, 4) Marketing Strategy & Application.

SEMESTER VI: (MARKETING SPECIALIZATION)CORE SUBJECTS (COMPULSORY): 1) Business Planning & Project Management, 2) Logistics & Supply Chain Management, 3) Project Study.

ELECTIVES: GENERIC (Opt 1 out of 3): 1) Creativity & Innovation Management, 2) Computer & Banking, 3) Import Export Procedure & Documentation

ELECTIVES:SUBJECT RELATED (Opt 2 out of 4): 1) Advertising & Sales Management, 2) Marketing Research, 3) Product & Brand Management, 4) Rural & Social Marketing

Grading System

For each subject the scheme of marks would be 50% Class Assessments based on Projects Assignments Tests, Class Attendance and 50% Semester End Written Examination.

Fees Per Year/Sem

BBA fees per year Rs 1,20,000/-

D Y Patil University Department of Business Management‘ payable at Navi Mumbai.