Marketing Management

Overview of the program
The marketing specialization is designed for students to be skilled across the extensive choice of marketing aspects. Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to tools courses such as marketing research and advertising management. Program prepares students for these growth areas, as well as traditional areas, by emphasizing a proficiency in quantitative skills such as statistics, market research as well as qualitative skills such as consumer behavior, services marketing.The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business.
Eligibility

Bachelor’s Degree in any discipline with minimum 50% Marks + All India Entrance Test

Duration of Course

4 SEMESTERS OF 6 MONTHS = Total 2 YEARS

Calendar Year

2016-2018

List Of Documents

10th class Mark sheet & Passing Certificate (original), 12th class Mark sheet & Passing Certificate (original), F. Y. Mark sheet (original), S. Y. Mark sheet (original), Graduation / Post Graduation Mark sheet & passing Certificate (original), Address Proof – Aadhar card/ Passport (Attested Photocopy), School Leaving Certificate / Birth Certificate (Attested Photocopy) *In case the result is awaited for final semester / year, the mark sheet of the previous semester needs to be submitted.

Yearly Syllabus

“SEMESTER 1
1. Marketing Management. 2. Principles of Management. 3. Business Statistics. 4. Organizational Behavior. 5. Financial Accounting. 6. Business Law. 7. Managerial Economics. 8. Business Environment. 9. Information Technology for Management. 10. Foreign Language.

SEMESTER 2
1. Marketing Strategy & Applications. 2. Cost & Management Accounting. 3. Entrepreneurship Management. 4. Human Resource Management. 5. Financial Management. 6. Legal Aspects of Business 7. Indian Economy. 8. Production Management. 9. Research Methodology. 10. Foreign Language.

SEMESTER 3
CORE SUBJECTS: 1. Management Information Systems 2. Business Policy and Strategic Management 3. Business Mathematics & Operations Research. 4. Foreign Language

Marketing: 1. Marketing Research 2. Advertising and Sales Promotion Management 3. Consumer and Industrial Buyer Behavior 4. Product and Brand Management 5. Retail Management 6. Services Management

Finance: 1. Strategic Cost Management 2. Management of Financial Services 3. Corporate Finance 4. International Finance 5. Taxation 6. Personnel Finance

Human Resource Management: 1. Organization Theory, Structure And Design 2. Human Resource Development 3. Behavioral Dynamics in Organization 4. Industrial Relations and Labour Laws 5. Human Resource Planning and Audit 6. Compensation and Benefits

Operations: 1. Advanced Statistical Methods 2. Logistics and Supply Chain Management 3. Six Sigma Quality 4. Technology Management 5. Store Management 6. Project Management

Systems: 1. Information Security 2. Software Engineering 3. Information Systems Audit 4. Software Product Life Cycle 5. Information Technology Infrastructure Management 6. Enterprise Planning Systems

Sports Business Management: 1. Contemporary Issues In Sports 2. Sports Facilities Planning And Management 3. Sports Medicine And Nutrition 4. Sports Media And Event Management 5. Funding in Sports 6. Psychology Of Sports And Ethics In Business

Entrepreneurship Management: 1. Finance Raising Strategies 2. New Product Development 3. User Research & Qualitative Methods 4. Opportunity Recognition & Forecasting 5. Innovation Management 6. Creative Problem Solving

SEMESTER 4
CORE SUBJECTS : 1. International Business 2. Environment Management & Ethics in Business 3. Management Control Systems 4. Foreign Language
Marketing: 1. International Marketing 2. Marketing Finance 3. Rural and Social Marketing 4. Sales and Distribution Management 5. Quantitative Techniques 6. Final Project

Finance: 1. Project Management 2. Treasury and Forex Management 3. Risk Management 4. Security Analysis and Portfolio Management 5. Quantitative Techniques Final Project

Human Resource Management: 1. Organizational Development 2. Competency And Performance Management 3. Strategic Human Resource Management 4. International Human Resource Management 5. Quantitative Techniques 6. Final Project

Operations: 1. Advanced Material Management 2. Total Quality Management 3. Production Planning with ERP 4. Productivity Techniques 5. Quantitative Techniques 6. Final Project

Systems: 1. Operating Systems and Systems Software2. Programming Techniques 3. Database Management 4. Information Technology in Infrastructure Management 5. Software Testing 6. Final Project

Sports Business Management: 1. Foundations of Amateur and Professional Endorsements in Sports 2. Sports Law and Risk Management 3. Managing & Promoting Sports Events 4. Sports Training & Conditioning 5. Administration of games 6. Final Project

Entrepreneurship Management: 1. New Service Development 2. Business Model Innovation in New Ventures 3. Leadership Development: Self awareness, skills & Strategies 4. Start-up: Creating uncontested market space 5. Business Strategies for the base of the pyramid 6. Final Project”

Grading System

For each subject the scheme of marks would be 50% Class Assessments based on Projects Assignments Tests, Class Attendance and 50% Semester End Written Examination.

Fees Per Year

1st Year: MBA fee is Rs.,3,00,000/- (Rupees Three Lakhs Only)

2nd Year: MBA  fee is Rs.2,90,000/- (Rupees Two Lakhs Ninety Thousand Only)
and fees should be paid by demand draft in the name of
D Y Patil University Department of Business Management payable at Navi Mumbai.

Total Fees

The Total Fees (2 Years) for each course will be Rs 5.90 Lakhs.