Part-Time Master’s Degree Program In Marketing Management

Overview of the Program
Part-time education is a great way to build your career. You can do it at your own convenient time and most importantly it will take you on the path of a successful career. An MBA in Marketing focuses on marketing and communication with customers and clients. The general goal of marketing is to increase sales and build a company, which often involves corporate branding, communication, advertising, public relations, and market research.  Part Time MBA in Marketing provides a number of benefits to aspirants. They are better equipped to do their current jobs and have greater marketing abilities. However, they also have a number of secondary benefits, since a Part Time MBA in Marketing indicates that a job candidate is more qualified than a comparable job candidate without an MBA. This improves his or her opportunities for career advancement.
Eligibility
Bachelor’s Degree in any discipline with minimum 50% Marks

Duration of Course

3 YEARS /6 SEM

Calendar Year

2016-2019

Subjects covered

FIRST 2 SEMESTERS HAVE 6 PAPERS AND THE NEXT 4 SEMESTERS HAVE 5 PAPERS RESPECTIVELY

Yearly Syllabus

“SEMESTER 1
1.1) FINANCIAL ACCOUNTING 1.2) BUSINESS LAW 1.3) COST MANNAGEMENT AND MANAGEMENT CONTROL 1.4) ORGANISATIONAL BEHAVIOUR 1.5) PRINCIPLES OF MANAGEMENT 1.6) QUNTATIVE METHODS IN MANAGEMENT

SEMESTER 2
2.1 ) PERSONNEL LAW& MANAGEMENT 2.2) MANAGERIAL ECONOMICS 2.3) PRODUCTION MANAGEMENT 2.4) MARKETING MANAGEMENT 2.5) RESEARCH METHODOLOGY 2.6) FINANCIAL MANAGEMENT

SEMESTER 3
MFM 3.1) INTRODUCTION TO COMPUTERS/MIS 3.2) EFFECTIVE COMMUNICATIO3.3) HUMAN RESOURCE MANAGEMENR 3.4 BUSINESS ENVIRONMENT 3.5) TAXATION

SEMESTER 4
MHRDM 4.1) ORGANISATIONAL BEHAVIOUR-II 4.2) A) INDISTRIAL RELATIONS ENVIRIONMENT B) LABOUR WWELFARE & MANAGEMENT 4.3) MANPOWER PLANNING 4.4) PERSONNEL ASSEMENT 4.5) ORGANISATIONAL THEORIES STRUCTUTR AND DESIGN(INCLUDING APPLICATIONS)
MMM 4.1) ADVERTISEMENT & SALES PROMOTION MANAGEMENT4.2) MARKETING RESEARCH 4.3) CONSUMER INDUSTRIAL BUYER BEHAVIOUR 4.4) A) RETAIL MANAGEMENT B) SOCIAL MANANGEMENT 4.5) SALES MANAGEMENT.
MFM 4.1) TAXATIOM MANAGEMENT 4.2) FINANCIAL PLANNING AND CONTROL SYSTEAM 4.3) BUSINESS LAW-II 4.4) STRAGIC COST MANAGEMEMT 4.5) FINANCIAL MANAEGEMENT

SEMESTER 5
-MHRDM 5.1) INTERNAIONAL PERSONNEL MANAGEMENT 5.2) A) QUANTITATIVE TECHNIQUEIN HUMAN RESOURCE DEVELOPMENT 50 B) MANAGEMENT DEVELOPMENT 5.3) PERSONNEL FINANCE, MARKETING 5.4) ORGANISATION DEVELOPMENT 5.5) SPECIAL STUDIES IN PERSONNEL PROJECT
MMM 5.1) INTERNATIONAL MARKETING 5.2) PRODUCT MANAGEMENT/ INDUSTRIAL MARKETING SERVICE MARKETING 5.3) MARKETING STRATEGY 5.4) DISTRIBUTION MANAGEMENT&MARKETING FINANACE 5.5) SPECIAL STUDIES IN MARKETING(PROJECT)
MFM 5.1) INTERNATIONAL FINANCE 5.2) A) AUDTING B) QUNATATIVE 5.3) MANAGEMENT OF BANKS & FINANCIAL SERVISES 5.4) MARKETING FINANCE AND PERSONNEL FINANCE 5.5) SPECIAL STUDIES IN ACCOUNTING AND FINANCE PROJECT

SEMESTER 6
MHRDM / MMM / MFM 6.1 ENTREPRENUERSHIP MANAGEMENT 6.2 MANAGEMENT OF ENVIRONMENT & PRODUCTIVITY 6.3 PROJECT MANAGEMENT 6.4 STRATEGIC MANAGEMENT 6.5 BUSINESS ETHICS”

Grading System

For each subject the scheme of marks would be 50% Class Assessments based on Projects Assignments Tests, Class Attendance and 50% Semester End Written Examination.

Fees Per Year

1st year is Rs.60,000/-, 2nd year is Rs. 50,000/-, 3rd year is Rs. 50,000/-

Total Fees

1,60,000 Rs/-