BBA in 4 Years Research Honours
The Primary goal of the program is to provide in-depth and up to date knowledge on the key trends, changes of the global business environment. BBA Research Honours degree is designed to provide knowledge and skills, both functional and integrative, in the field of business. The programme has been designed to develop student’s views and outlook on Research and related fields.
BBA 4 year Research program focuses on business research and preparing graduates for careers in the industry. These graduates will be able to effectively prevent, identify, solve, control, and correct issues in organizations and businesses. Marketing, finance, human resource management, basic mathematics and statistics, business communication, business analytics, advanced excel economics, entrepreneurship, research methodology, design thinking, AI and MI for business, production, and operations, SPSS and many more skills and ability based courses
* Applicants who have finished 10+2 in any subject from a recognised institution/university board.
* Candidates must have received at least a 45 % aggregate score in any
commerce,arts or science stream.
* Candidates who are awaiting the results of their 12th grade can also apply
for a BBA honours program.
* A minimum of 17 years of age are eligible to pursue the programme
* The students who have secured 75% aggregate in 3 year BBA are eligible for
the 4th Year Honors in research. In case if the student has not secured
75% in aggregate for the first 3 years, the exit option is
available after the completion of 3 years.
BBA honours is 4 years programme with 8 semesters.
The BBA (Hons.) with Research Program under DYPUSM is a 4-year and (As per New Education policy 2020) 8 Semester program. The honors is awarded as BBA Honors in Research after the completion of 4 years. The students who have secured 75% aggregate in 3 year BBA are eligible for the 4th Year Honors in research. In case if the student has not secured 75% in aggregate for the first 3 years, the exit option is available after the completion of 3 years.
* The curriculum includes Classroom learning, tutorial, workshops,
seminars,internships, projects, Community Engagement and services, Skill
Development Courses, Ability enhancement courses, Value added courses,
hands on teaching – learning experience and research projects
* All the courses offered have Outcome based approach
* Student has freedom to select the Research project from various
specializations like marketing, finance, International Business, Hospital
Administration,Banking and Insurance and many more
* Exposure to the corporate world through skill development courses, Guest
lectures, industry visits, summer internships, live projects, workshops
* Provision for Value added courses in different semesters
* Easy entry and Exit policy
* Regular lectures will be conducted by an ideal combination of faculties
from the industry as well as from academics
* Strong placement training and support from the Placement Cell of DYPUSM
By the end of the 4-year Program, the student will be able to obtain:
PO1 – Generic and Domain Knowledge:
Ability to gain theoretical and practical exposure in business management practices through research, which facilitate students to become effective professionals.
PO2 – Critical Thinking and Problem Solving:
Ability to analyse problem and develop effective and meaningful solutions.
PO3 – Professional Employability:
Ability to develop competency and skills to make students employable and understand the structure of different forms of business organizations and their responsibilities
PO4 – Team work and Intercultural Competence:
Ability to apply managerial skills by working effectively as an individual, as a member of a team or as a leader on multidisciplinary management projects.
PO5 – Communication, Interpersonal skills and Social Skills:
To develop effective interpersonal skills & display efficient verbal, non-verbal and written communication
PO6 – Research and Analytical Skills:
To develop an acumen to apply analytical skills and results of research to solve business problems.
PO7 – Business Ethics and Integrity:
Ability to learn about significance of management ethics and practices
PO8 – Global citizenship and Cultural Diversity:
Enhance the ability of the students to meet global challenges through sensitivity towards organizational economic and cultural activities.
P09 – Develop Holistic Approach:
Ability to strengthen the research capacity in varied areas of business and industry aiming towards holistic development of students
P10 – Digital Capabilities and Lifelong learning:
Ability to use modern technology in the field of management and to develop a positive attitude towards research based lifelong learning
The course provides a wide range of opportunities for an individual’s personal and professional growth in the long term. Because it takes a comprehensive perspective to knowledge and training and combines business-related knowledge, students will gain confidence and abilities that will aid them in successfully launching their firm.
A degree in BBA honours programme can lead to employment prospects in almost any corporate or public sector. Apart from substantial salary, fruitful career growth and stability, it provides employment in a variety of domains, including:
• Sales & Marketing
• Export Companies
• Research & Development
• Digital Marketing
• Media and Entertainment
• Information Technology (IT)
• Manufacturing and more.
- Experiential Learning:
Hands-on experiences like case studies and internships for practical application.
- Leadership Development:
Workshops and activities to nurture leadership and ethical decision-making.
- Entrepreneurship Focus:
Specialized courses, mentorship, and access to start-up networks.
- Global Exposure:
Exchange programs, study tours, and international collaborations.
Research projects, consulting assignments, and industry-driven projects.
With over 75 programs in Health and Allied sciences, Business management, Sports, Biotechnology and Bioinformatics and Hospitality & Tourism studies, DYPU is today recognized as one of the finest institutions in the field of education, healthcare and sports.