• Bachelor of Arts BA in Mass Media and Communication

    DYPU has an educational approach that seeks to create a learning experience that will prepare students for the realities of the modern world.

    DY Patil University
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About the
Program

This program provides future leaders with a global understanding and the subsequent tools to align themselves with the developing needs of the Mass Media and Communications industry.
An extensive practical-based curriculum ensures unrestricted learning opportunities that extend beyond the classroom.
The program covers the study of the constituents of mass media such as newspapers, magazines, cinema films, radio, television, etc. which is used to convey the information to the audience.
The primarily aim is to impart to eligible candidates a strong foundation in news media practices across different media platforms, an advanced understanding of news media and their role in the society and relevant media education by laying a strong foundation in the study of arts.

Eligibility

Student needs to have completed their class 12th from a recognized board.
Student should have secured a minimum of 50% in their class 12th boards.
Students from any stream can opt to pursue the course in BA in Mass media and Communication.
The candidate must have 12th Science/commerce/Arts or equivalent examination (Diploma in engineering/ITI etc.) from recognize board with minimum 50% aggregate marks. The preference will be given to the candidates who had completed national level certification courses in drawing, acting, dancing and photography, sculpting and modelling.

Duration

3 Years

Program
Highlights

Students will get an opportunity to learn from leading names in media, communications, and cultural studies.
Teaching pedagogy focuses on high quality lectures and small group work, which will enhance the student’s dimensions in media studies.
On practice modules will be taught by industry professionals engaged in TV, film, journalism, radio, photography, scriptwriting, short fiction, illustration, interactive media and animation.
Students will have access to industry-standard practice facilities, including TV/film, radio and photography studios, digital video and audio editing laboratories, and animation software and hardware.
Our close links to the media industry bring you into regular contact with media professionals. You will have the opportunity to apply for an internship in the media as part of the course.
Students would get an opportunity to participate in debates and talks by that are organised by the faculties.
Students are taught alongside students from across the country and with diverse cultural experiences that enrich the department and the learning experience.
You’ll develop skills that you can use throughout your career whether in the media industries or elsewhere.

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Program Outcomes

The following are the Programme Outcomes for the three-year full-time BA Mass Media and Communication programme at D.Y. Patil deemed to be University Students completing the programme should be able to:

Theoretical & Historical Perspectives: Understand and apply the concepts and theories in the areas of communication; and demonstrate an understanding of the history & evolution of media forms and the role of professionals/institutions in shaping communications
Effective Communication: Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve by converting knowledge and experience learnt in the class room and simulated environments and apply to the real world situations
Problem Solving, Critical Thinking & Research: Apply their knowledge and understanding for complex problem solving in the real world; think critically, creatively and independently and conduct research relevant to the communications professions in which they work
Professionalism & Ethics: Understand and apply the principles and laws of freedom of speech and press; demonstrate an understanding of professional ethical principles in governance and management, and work professionally and ethically in pursuit of truth, accuracy and fairness
Leadership, Management & Teamwork: Develop leadership skills, business acumen, managerial skills and the ability to work effectively in teams for potential self-employment, entrepreneurship and/or to contribute to enhancing the productivity, efficiency and bottom-lines of organizations employing them

Program
Scope

B.A. in Mass Media and Communication course is an outcome-based programme. The programme enables students to understand the complete foundational study of Mass media and Communication.
It will help the student to acquire skills and competencies to undertake numerous professional jobs as per the industry demands.
The students will have the know-how of the pre-production, production and production process.
The program will help them to apply creative thinking and technical skills in media production such as creating and disseminating content.
After completing the graduation programme, students can either opt for a full-time job in different industries or choose to study further.

DY Patil University

Key Features

Choice based curriculum
Credit based learning
Practical integrated learning
International & National seminars
Informative workshops
Guest lectures by eminent professionals
Guaranteed placements

Syllabus

Internship

Post the completion of the programme, students has the opportunity to begin their careers straight away. Students can also decide to focus on other significant master’s degrees after this UG programme.
There are many opportunities in private media and entertainment companies.
Top Recruiting Areas: Films, TV, Publishing Houses, Public Relations and Journalism

Placement Opportunities

BA in Mass Media and Communication students can lead to a wide range of career opportunities in the below Sectors.

Print Journalism.
Television and Radio Production.
Advertising and Public Relations.
Event Management.
Social Media.
Film Studies.

Enquiry
Form

DY Patil University